Our Brand Insights
Our Brand Insights
Building a successful brand requires time and persistence. The Food and Drink sector is thriving in the UK, with consumers and Buyers on the look-out for new enticing products to indulge.
Vegan, Organic, Free-from are all categories which have grown exponentially over the last few years and is on forecast to grow even further.
Below we have provided an insight into some of the key principles you will need to consider.
Product Labelling and Packaging
As a brand owner you need to ensure your packaging and labelling is in compliance with national regulatory rules. Having clear and concise messaging will help educate your target consumer on the product benefits and USPs (Unique Selling Point).
Visually your product needs to stand-out so consumers are drawn to your product when they come across it – the use of appropriate colours and visible branding will help entice the consumer.
Intellectual Property (IP)
Understanding IP and how it applies to your business is crucial when developing your business and/or brand. For example registering your brand as a Trademark is highly recommended. Other types of IP include Patents, Copyright, Trade-secrets and Design. These are territorial rights which provide protection in a specific country.
We can support in registering your brand as a UK trademark.
Marketing and Sales Strategy
A marketing strategy defines the direction for how a business intends to find and engage with its target customers so that it can promote its core message and build interest in the brand/product(s).
Equally, a sales strategy describes how the business will sell to its identified target audience and turn prospects into buyers. There are a number of routes-to-market a business can explore to develop its business. A number of strategies and tactics can be deployed to identify and engage with target customers.
We work alongside our clients to build a defined and structured strategic plan of action
– this usually includes capturing B2B/B2C target audiences, understanding pricing models, competitor analysis, financial budgetary planning, on and off-line promotional activities including building an effective supply chain.
Without such a structured approach it will be more difficult to build a brand for the long term.
